ESSENTIALS OF MARKETING BRASSINGTON AND PETTITT PDF

At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.

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At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format.

This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.

A robust Companion Website at www. The text is well positioned for students to cover all the key marketing topics in a concise format. Students will find this text attractive to use with excellent case studies and exercises. This is THE text by which all others are benchmarked.

Brassington and Pettitt's Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision. It's the instant coffee for real coffee lovers.

The appeal of this text is the use of stimulating and up-to-date examples and illustrations - these really help students of marketing to gain insight to context and application.

Essentials of Marketing. Frances Brassington , Stephen Pettitt. Features Strong pedagogy including chapter objectives and summary. End-of-chapter questions to reinforce knowledge. Discussion questions encouraging debate and further research.

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Essentials of Marketing

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Essentials of marketing

Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www. Read more Read less. No customer reviews.

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