BCG Matrix also known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Dogs, Stars, Cash Cows and Question Mark. Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix. These are low growth or low market share products and have very few chances of showing any growth. The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization. These business units or products are cash traps and therefore are not seen as a useful source of earning. Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows.
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Nikita Sikder. Karthi Patel. Richa Singh. Vinit Sinha , "Going to explore our Rural India soon. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Structure Learning points and conclusions Action! Act I 3. Act —I [Lights! Market share of ITC Ltd.
Act 2 A firm may grow the market. Ex: Paperboards. You just clipped your first slide! Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Visibility Others can see my Clipboard. Cancel Save.
ITC Product Mix, BCG Matrix
Introduction of ITC limited. Limited in It is today India's most sophisticated packaging house. Bhadrachalam Paperboards amalgamated with the Company effective March 13, and became a Division of the Company, Bhadrachalam Paperboards Division. In , the company diversified into manufacturing and exports of garments.
BCG Matrix of ITC
Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their different organizations or items. It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these tomahawks on a dissipate chart. It is at present headed by Mr. Y C Deveshwar.