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You can change your ad preferences anytime. Environmentl Threat Opportunity Profile Maruti. Upcoming SlideShare. Like this document? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Published in: Business.
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Shruti Dhara sharma , Show More. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Environmentl Threat Opportunity Profile Maruti 1. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations.
India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers.
In February , monthly sales of passenger cars in India exceeded , units. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass- produce and sell more than a million cars. Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned since past two decades.
It cashes on the huge Indian population and the strong brand name. Maruti rarely scraps any car. As a company it has immense brand value and growth prospects. Biggest strength being the service centers of the company. It has a total of around service centerds covering a whooping cities across India, all the components of Maruti cars are readily available, at very affordable prices which gives Maruti owners true value for their cars.
With increase in globalization and world being a common market place every automobile company is landing or has landed in the small car segment taping the large customer pool at the base of the pyramid. Tata Nano — the one lakh car being the latest example. The one lakh tag really attracts customers as owning a car is still a status symbol in India. Considering Maruti is going to stop the manufacturing of its most popular cars Maruti, it has to really fill the gap with its own offering before the competitor take over.
In the past Maruti has been good in responding to this kind of threat by launching its diesel version cars n cars fitted with LPG arrangement. Maintaining its market share in the small car segment and having vision of the larger pie is the best strategy for Maruti.
And making the use of the current social change, when husband and wife both are working and people are not thinking much about spending on car, a second car — projecting there in the buyers mind. Its more associated with the concept of affordability rather than style. So breaking that mindset and projecting itself in a totally new avatar. There is a immense customer base in India which can be tapped that too in different segments.
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etop analysis for tata group by amritraj d bangera
Tata Motors xTata motors is a part of Tata group and was established in XIt entered the segment in Standalone Financial Statements. The objective of this activity is to analyze internal external environment of the.
ETOP Analysis for TATA Group by Amritraj D Bangera
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