STRATEGIC STORIES HOW 3M IS REWRITING BUSINESS PLANNING PDF

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Corpus ID: Strategic stories: how 3M is rewriting business planning. Virtually all business plans are written as a list of bullet points.

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Corpus ID: Strategic stories: how 3M is rewriting business planning. Virtually all business plans are written as a list of bullet points. Despite the skill or knowledge of their authors, these plans usually aren't anything more than lists of "good things to do. Develop a synergistic vision for traditional products. Rarely do these lists reflect deep thought or inspire commitment.

View on PubMed. Save to Library. Create Alert. Launch Research Feed. Share This Paper. Citations Publications citing this paper. Storytelling and strategy: An examination of the role of stories in strategy communication James A. Taylor Sociology Martens , Jennifer E. Jennings , P. Devereaux Jennings Business Arnette Engineering Callahan , Christopher Michaelson Sociology Moral over matter — Organizational legitimacy construction through storytelling in entrepreneurial resource acquisition Minttu Aarniovuori Sociology A framework for the life cycle management of information technology projects : ProjectIT Author Related Papers.

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Strategic stories: how 3M is rewriting business planning.

Virtually all business plans are written as a list of bullet points. Despite the skill or knowledge of their authors, these plans usually aren't anything more than lists of "good things to do. Develop a synergistic vision for traditional products. Rarely do these lists reflect deep thought or inspire commitment. Worse, they don't specify critical relationships between the points, and they can't demonstrate how the goals will be achieved. He found it in the form of strategic stories.

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Transforming a business plan from a list of bullet points into a story tells everyone not only what the goals are but also how to reach them. At 3M, we tell stories. Everyone knows that, in our earliest days, a share of 3M stock was worth a shot of whiskey in a local St. Paul bar. We tell stories about how we failed with our first abrasive products and stories about how we invented masking tape and Wetordry sandpaper. We train our sales representatives to paint stories through word pictures so that customers will see how using a 3M product can help them succeed.

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Strategic Stories - How 3M is Rewriting Business Planning

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Strategic stories: how 3M is rewriting business planning

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