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Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity.
It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.
The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:. Giampietro Gobo, Ph. He has published over fifty articles in the areas of qualitative and quantitative methods.
Seale, J. Gubrium and D. He is currently engaged in projects in the area of workplace studies. Between and he conducted extensive ethnographic research in Japan.
His methodological interests include the intersection between ethnography and computational tools for the study of social complexity. He has published a book on new religions in Italian and several articles in journals in the fields of Sociology, Anthropology, and Political Science. Doing Ethnography. Giampietro Gobo , Andrea Molle. It also includes a detailed discussion of: Autoethnography Digital Ethnography Visual Ethnography Feminist Ethnography Managing and Analysing data This is an ideal companion for every novice researcher.
Doing Ethnography Introducing Qualitative Methods series.
Instructors : To support your transition to online learning, please see our resources and tools page whether you are teaching in the UK , or teaching outside of the UK. Inspection copy update April : Due to the current restrictions in place in response to COVID, our inspection copy policy has changed. Please refer to our updated inspection copy policy for full details. If you have recently placed an inspection copy order with us, we will be in touch to advise of any changes. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.
With regular exercises, lists of key terms and points and self-evaluation checklists, Doing Ethnography systematically describes the various phases of an ethnographic inquiry and provides numerous examples, suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe and explain the symbolic world lying beneath the social action of groups, organizations and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organisation and analysis, and communication of the results. He has published over fifty articles in the areas of qualitative and quantitative methods. Seale, J.