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How we change what others think, feel, believe and do. Now, at last, after many, many requests, the 'book of the site' has been written and is available exclusively here. The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web -- and now the site has many visitors every day.
Of course you cannot squeeze over web pages into paper pages, so it's not a direct clone. Yet many of the methods and principles have been shoe-horned into a very readable space. It is not a cut-and-paste job. Far from it. It took 18 months and many hours to especially write every single page. Sure, there will be some familiarity if you have read all the way through the website, but there's plenty of new stuff too.
The web has been written with limited-length pages for bite-sized learning and easy digestion. The book follows this principle, and each page and section can easily be read alone, making it a very 'dippable' volume. In one go, you can read a page, a part of a page or a whole section. And yes, it is applied.
It is about the actual practice of changing minds and contains many, many direct techniques you can use. Whilst it is grounded in academic research and experience, it is not constrained by this.
In studying many different disciplines of persuasion, a common underlying structure has emerged. It is simple, yet powerful and provides a deep understanding on which you can base your persuasions. The book has now been revised into a third edition, with various corrections and new additions. Now there's even more about changing minds for you to discover!
Of course. Click here for sample pages from throughout the book. I got the book in record time. A couple of months ago I started printing ChangingMinds.
You were right about it being in detail! There's more in the first few chapters than in many of the other persuasion books I've read. It is the most practical, most interesting.
I have spent tons of cash on many books on influence and persuasion over the last year and a half and though I have enjoyed the reading your book is as you said many books in one, and what I have been looking for since my interested began. I got the book and it is amazing. Very useful information even though I have only read less than half. Thank you for making this book.
Just click here and follow the instructions. You can pay with credit card or Paypal. We ship airmail around the world. Sorry, but nowhere else. Not even Amazon. This site is the only place where you can buy the book. More Kindle book s: And the big paperback book. Look inside. Please help and share:. More Kindle book s:. Home Top Menu Quick Links. Now: The Changing Minds book!
Is it really the book of the site? It is much more than the site It is not a cut-and-paste job. In many ways it goes beyond what you will find in these web pages. For example, it contains: A completely new persuasion framework A simple, yet powerful model of how the mind works Many diagrams and tables Additional persuasion principles and methods At the same time, it is written in the same friendly and readable style as the site.
Bite-sized learning The web has been written with limited-length pages for bite-sized learning and easy digestion. Applied, applied And yes, it is applied.
Tell me about the new persuasion framework In studying many different disciplines of persuasion, a common underlying structure has emerged. Sorry, but it's not detailed here -- you'll have to buy the book to learn more about it! And now in it's third edition The book has now been revised into a third edition, with various corrections and new additions. Let's have a look Of course. So what do readers think? Here's just a few of the kind comments received: "Thank you for your swift response!
Where else can I buy the book? Site Menu. Home Top Quick Links Settings. Other sections: Blog! You can buy books here. And the big paperback book Look inside. Quick links.
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The Psychology of Quality and More. Menu Books Share Search Settings. Changing Minds: in Detail by David Straker. Changing Minds: in Detail is a lot more than the book of the highly popular website of the same name changingminds. Changing Minds: in Detail works from a deep understanding of how people think and decide. At every stage, specific methods are described to utilize understanding in changing minds. With an understanding of how individuals think, the interaction of people in relationships and groups is then described.
Changing Minds: in Detail